During a email campaign address to your clients, members or mailing list subscribers it is also necessary to monitor it and know when your emails are actually read.
The \"Email Marketing Use and Trends Report: H1 2004\" created upon the information collected from the MailerMailer's 70 million clients, evidenced the following :

1. Email checking
The aforementioned day you send the email - This is when most of your targeted conference ( 80% ) will obtain and feature your email. 95% of your target conference will obtain and feature your email after 6 life of delivery.

2. Failed Email
Sending out a email crapper fail  : when one of your subscribers denaturized his/her's email address without letting you know, if the email is marked as spam or if the email server of one of your subscriber(s) is not responding or it's offline.
A past study evidenced that the failure rate when sending the prototypal 5 emails to your subscribers is 6,6%, after you delete the invalid email addresses from your mailing list the failure rate when down to 3,9%.
Sending an email to goverment institutions will have a smaller failure rate ( 2,41% ), e-commerce companies ( 3,8%) and real estate agencies ( 4,19%).

3. Opening and viewing the email
It is already know and evidenced that sending an email to goverment institutions, telecommunication companies, ecommerce companies, real estate agencies, have the highest receving and reading rate. Most of them obtain and feature your email within the prototypal 48 hours.
Also, emails sent on Monday's have a large receving & reading rate compared to the other life of the week.

4. Link clicking
Emails containing links were accessed in a proportion of 4,27%.


Even if a small number of emails are send during the weekend, the ones that were sent on Saturday( 5,11%) and the ones sent on Sunday(5,54%) were received and feature often then thouse sent during the week. In the aforementioned time, emails with a personalized subject were opened and feature by more grouping than thouse that just had personalized content or thouse that were not personalized at all.

Be smart when sending out emails. Creating and maintaining a mailing list crapper be a very effective tool that you crapper ingest when running a web site or a online business.